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Digital Outlets Ghana

Your Trusted Outlets Market Place and Market Intelligence Solutions Provider

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Summary Definition of D.O.G

A Retail Intelligence and Outlet Mapping Company specializes in collecting, analyzing, and visualizing retail and wholesale market data. Its services include in-store audits, field data capture, outlet mapping and census, inventory and pricing monitoring, and route-to-market optimization. By leveraging mobile tools, GPS, and data analytics, it helps brands improve market coverage, retail execution, and strategic decision-making.

DOG Summary Image

📌 Company Profile / Pitch Deck Intro

D.O.G Insights is a retail intelligence and outlet mapping company dedicated to helping brands expand smarter and faster. We specialize in retail audits, field data collection, outlet census and classification, and route-to-market optimization. Using GPS-enabled tools and real-time analytics, we build accurate retail and wholesale databases, uncover distribution gaps, and deliver actionable insights that drive market growth and retail execution performance.

We empower brands to unlock their market potential with precision and intelligence. Our cutting-edge retail audits, outlet mapping, and real-time data collection give you an unparalleled view of your retail landscape. Whether you're looking to expand your reach, optimize distribution, or enhance your retail execution, we provide the insights you need to stay ahead. With GPS-enabled tools and advanced analytics, we transform complex data into clear, actionable strategies that fuel growth and drive success.

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Our Mission

To empower businesses with accurate, timely, and actionable retail data that drives smarter decisions and fuels growth. We are committed to transforming raw data into meaningful insights, helping our clients stay competitive, understand evolving consumer behavior, and optimize their operations in an ever-changing retail landscape.

Our Vision

To be the leading source of trusted retail intelligence worldwide, revolutionizing how businesses understand markets and make decisions through innovative data solutions and advanced analytics.

D.O.Gs Insights

“Precision outlet mapping for smarter market expansion.”

Problem & Opportunity

Challenges in retail visibility and the solution D.O.G Insights offers

  • ✅ Brands lack visibility into their full retail and wholesale footprint.
  • ✅ Manual retail data is outdated, scattered, or incomplete.
  • ✅ Distribution gaps go unnoticed.
  • 🚀 D.O.G Insights fills this gap by delivering verified outlet maps, coverage reports, and real-time data analytics — enabling faster, smarter RTM decisions.

Retail Data Solutions

Retail Data Solution

Centralized retail data system for managing outlets, sales, and market insights.

Route to Market Concepts

Strategies to efficiently move products from suppliers to end customers.

Digital Sales System

Mobile and web tools for capturing sales, orders, and customer data digitally.

Retail Sales Navigation

Smart routing and navigation tools to guide field sales teams efficiently.

Retail Coverage Expansion

Identify and onboard new outlets to grow market reach and penetration.

Retail Outlets Tracking

Monitor outlet locations, visits, and activities in real-time.

Distributor & Van Sales Setup

Configure and manage distributor networks and mobile van sales operations.

Retail Data Visualization

Interactive dashboards and reports to analyze retail performance.

Search Engine (Facilities)

Quickly locate retail outlets, distributors, and key facilities.

Sales Field Accompaniment

Supervisor-led field visits for coaching, monitoring, and performance improvement.

Retail Data and Cost Structure Table – Ghana
CHANNEL TYPE OUTLETS TYPE STATUS AVAILABILITY Available QTY Unit COST Bulk Disc. QTY
Modern Trade Coverage Very Large Grocery PREMIUM Available 500 10 Ghc 500 Outlets
Neighborhood Coverage (Large Grocery) Large Grocery STANDARD Available 4000 10 Ghc 500 Outlets
Large Grocery STANDARD Available 9 Ghc 1,000 Outlets
Large Grocery STANDARD Available 8 Ghc 2,000 Outlets
Large Grocery STANDARD Available 7 Ghc 4,000 Outlets
Neighborhood Large Coverage Medium Grocery BASIC Available 10,000 25 Ghc 100 Outlets
Medium Grocery BASIC Available 20 Ghc 500 Outlets
Medium Grocery BASIC Available 15 Ghc 1,000 Outlets
Medium Grocery BASIC Available 9 Ghc 2,500 Outlets
Medium Grocery BASIC Available 8 Ghc 4,000 Outlets
Medium Grocery BASIC Available 7 Ghc 7,000 Outlets
Medium Grocery BASIC Available 5 Ghc 10,000 Outlets

Retail Outlet Types

Big Supermarket
Big Supermarket
Small Supermarket
Small Supermarket
Fuel Station SM
Fuel Station SM
Large Groceries
Large Groceries
Wholesaler
Wholesaler
Medium Grocery
Medium Grocery
Small Grocery
Small Grocery
Large Raw Food Grocery
Large Raw Food Grocery
Medium Raw Food Grocery
Medium Raw Food Grocery
Small Raw Food Grocery
Small Raw Food Grocery

🔹 Brand Ideas

Brand & Products that blend trust, data, and geographic insight

D.O.G Insights

Emphasizes location-based retail intelligence.

CensusIQ

Smart outlet mapping and census services.

OutletVista

A clear “view” of all retail & wholesale outlets.

RTM Grid

Focused on Route-to-Market strategy and coverage grids.

RetailMap360

A complete (360°) retail outlet mapping solution.

TradeTrackr

Monitoring retail and wholesale trade coverage.

MarketMesh

Mapping how your market is interconnected.

OutletVerse

A universe of retail and wholesale data.

CoverEdge Analytics

Plays on “coverage” and “edge” (analytics advantage).

FieldLens

Looking through the lens of field data.

📊 Stats Section

Key performance metrics from our retail and field operations

120,000+

Outlets Mapped

20+

Regions Covered

98%

GPS Accuracy in Field Reports

📱 SMART RTM App V1.0 & D.O.G Insights

Retail mapping, audit, RTM, and field analytics — all in one powerful platform.

📍 Location-Verified Field Data

Real-time field insights with GPS validation.

📊 Real-Time Analytics Dashboard

Live monitoring and faster, smarter decisions.

📦 Retail & Wholesale Expansion

Expand outlet coverage to reach more markets.

App Mockup
Retail Audit & Data Collection

Field-level insights on outlets, inventory, visibility, and pricing.

Market Intelligence

Data-driven decisions for expansion and retail strategy.

Field Data & Analytics

Capture surveys, GPS data, and generate actionable insights.

Outlet Mapping & Census

Map outlet locations, classifications, and trade types.

RTM Solutions & Optimization

Optimize and expand your route-to-market strategy.

App Screenshots

💬 Taglines & Positioning

Crafted to capture the essence of your retail data intelligence

  • “See every outlet. Expand every opportunity.”
  • “Mapping retail realities into actionable insights.”
  • “From field to forecast — real-time outlet intelligence.”
  • “Your data-driven path to market coverage.”
  • “Outlet discovery. Market expansion. Data clarity.”

Our Departments

  • CEO – Oversees company vision, strategy, and growth.
  • COO – Manages operations and cross-functional coordination.
  • CTO – Leads platform and technical innovation.
  • CRO – Heads sales, marketing, and client success.

  • Head of Data Science – Leads analytics and ML teams.
  • Head of Data Engineering – Manages pipelines and architecture.
  • Head of Product Development – Oversees platform and API development.

  • Sales Team – Manages clients and key accounts.
  • Marketing Team – Focused on branding and campaigns.
  • Customer Success – Onboarding and client engagement.
  • Consulting & Insights – Provides reports and strategic advice.

  • HR & Talent Acquisition – Hiring and engagement.
  • Finance & Legal – Budgeting, compliance, contracts.
  • IT & Support – Internal tech and security.

Our Trusted Partners & Clients

📣 What Our Clients Say

Trusted by early adopters and pilot partners

Client 1 Logo

“Their outlet mapping gave us visibility we never had before — incredibly valuable!”

Regional Sales Manager
GBFA Foods, Ghana
Client 2 Logo

“Helped us streamline our route-to-market with high GPS accuracy.”

Operations Lead
OLAM Ghana
Client 3 Logo

“Real-time outlet data helped us optimize coverage and plan expansion faster.”

Market Insights Director
EMIGOH GHANA

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